Blog
Blog
Understand your costs and customer value and improve the value of your website
Is your business getting enough business from your website? For most organizations’, the website is one of the key pieces of marketing investment they will make. And once it is built it needs continual effort to keep it relevant for visitors. If not, there are many options in the market to help you to make
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7 Problems when you don’t have a marketing plan
According to research by Forbes, the top three (out of five) reasons that new businesses fail are marketing related. These are: Reason #1: Not really in touch with customers through deep dialogue. Reason #2: No real differentiation in the market (read: lack of unique value propositions) Reason #3: Failure to communicate value propositions in clear,
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Trying to keep to your social purpose? Here are 5 actions that can help.
One of the main changes in the culture of many organisations over the last dozen years has been the importance of creating a social or environmental purpose. Why has this change happened? Activism, especially among Millennials, is one of the main factors that is encouraging many brands to get more socially active. When consumers were
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To find website gold you need to analyse your web analytics
Using the insights from web analytics is the best way to increase the ROI of your website. Understanding how your website engages with visitors gives you the information to increase conversions and improve business success.
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Do you have a web measurement framework for your digital marketing?
It’s an observed fact that many digital strategies do not achieve business goals. Why is this? It’s because too many businesses rely on guesswork and conjecture or he opinion of marketing gurus when coming to important strategic or tactical digital marketing decisions. And so, businesses lavish immense effort, time and money to produce a beautifully
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