Month: October 2019
Month: October 2019
Trying to keep to your social purpose? Here are 5 actions that can help.
One of the main changes in the culture of many organisations over the last dozen years has been the importance of creating a social or environmental purpose. Why has this change happened? Activism, especially among Millennials, is one of the main factors that is encouraging many brands to get more socially active. When consumers were
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To find website gold you need to analyse your web analytics
Using the insights from web analytics is the best way to increase the ROI of your website. Understanding how your website engages with visitors gives you the information to increase conversions and improve business success.
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Do you have a web measurement framework for your digital marketing?
It’s an observed fact that many digital strategies do not achieve business goals. Why is this? It’s because too many businesses rely on guesswork and conjecture or he opinion of marketing gurus when coming to important strategic or tactical digital marketing decisions. And so, businesses lavish immense effort, time and money to produce a beautifully
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Setting website goals to meet business objectives
People come to your site, they do things and then they leave. Hopefully, many of them will take actions that are valuable to your business or organisation. But what things are they doing and how valuable is it? very site, even “pure” eCommerce sites want visitors to do other things other than making purchases. There
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SEO: a (brief) guide for business owners
There is little doubt that SEO can be a technical topic which are not easy to grasp for the non-specialist. But from the point of view of the business leader, SEO should be about measurable improvement. And for most businesses this means increased sales and profitability. So how can you, as a business owner, use
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