Category: Uncategorized

Category: Uncategorized

Understand your costs and customer value and improve the value of your website
18/11/2019 Uncategorized admin

Is your business getting enough business from your website?  For most organizations’, the website is one of the key pieces of marketing investment they will make.  And once it is built it needs continual effort to keep it relevant for visitors.  If not, there are many options in the market to help you to make

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7 Problems when you don’t have a marketing plan
04/11/2019 Uncategorized admin

According to research by Forbes, the top three (out of five) reasons that new businesses fail are marketing related. These are: Reason #1: Not really in touch with customers through deep dialogue. Reason #2: No real differentiation in the market (read: lack of unique value propositions) Reason #3: Failure to communicate value propositions in clear,

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Trying to keep to your social purpose? Here are 5 actions that can help.
28/10/2019 Uncategorized admin

One of the main changes in the culture of many organisations over the last dozen years has been the importance of creating a social or environmental purpose. Why has this change happened? Activism, especially among Millennials, is one of the main factors that is encouraging many brands to get more socially active. When consumers were

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Do you have a web measurement framework for your digital marketing?
04/10/2019 Uncategorized admin

It’s an observed fact that many digital strategies do not achieve business goals. Why is this? It’s because too many businesses rely on guesswork and conjecture or he opinion of marketing gurus when coming to important strategic or tactical digital marketing decisions. And so, businesses lavish immense effort, time and money to produce a beautifully

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Setting website goals to meet business objectives
04/10/2019 Uncategorized admin

People come to your site, they do things and then they leave. Hopefully, many of them will take actions that are valuable to your business or organisation. But what things are they doing and how valuable is it? very site, even “pure” eCommerce sites want visitors to do other things other than making purchases. There

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