Website Strategy, Measurement & Profitability
Nic partners with businesses to increase the return on their marketing by insightful use of website data to make the site to drive more sales.
My Services
Marketing Strategy
Working with you to create a focused marketing strategy to drive growth.Communications Planning
Executive your growth strategy with an effective integrated marketing plan.Digital Marketing
Gain more website visits with search engine marketing, digital advertising & social media.Website Productivity & Profitability
Analyse your website and find actionable insights to increase lead generation.Blog
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Understand your costs and customer value and improve the value of your website
Is your business getting enough business from your website? For most organizations’, the website is one of the key pieces of marketing investment they will make. And once it is built it needs continual effort to keep it relevant for visitors. If not, there are many options in the market to help you to makeRead More -
7 Problems when you don’t have a marketing plan
According to research by Forbes, the top three (out of five) reasons that new businesses fail are marketing related. These are: Reason #1: Not really in touch with customers through deep dialogue. Reason #2: No real differentiation in the market (read: lack of unique value propositions) Reason #3: Failure to communicate value propositions in clear,Read More -
Trying to keep to your social purpose? Here are 5 actions that can help.
One of the main changes in the culture of many organisations over the last dozen years has been the importance of creating a social or environmental purpose. Why has this change happened? Activism, especially among Millennials, is one of the main factors that is encouraging many brands to get more socially active. When consumers wereRead More