Marketing Strategy

The key to success for any organisation, whether it is a business or a non profit, that has a goal is to ensure that it has an effective marketing strategy.

I am able to provide you with support to develop a strong and robust strategy for your organisation. Based on your business aims, I can help you define the key business goals, in order to acquire, engage and convert people into loyal customers.

From there I will support you in creating a web strategy using competitive intelligence and web analytics in order to: create an acquisition strategy, help you engage new clients and take actions that will improve your business.

Web strategy

I have developed helped to shape the digital strategies for clients focused on successful, achieve and cost-effective solutions that deliver return on investment.

I aim to help you to define an effective digital strategy that focuses on driving your key strategic goals. These include for example, raising your profile, increasing revenue, improving efficiency, reducing cost, and engaging better with your customers.

This is a great option for anyone who is looking for some support to help them to define their strategy more thoroughly and use online marketing tools in a more targeted way to find customers and interact with them appropriately.

To get a detailed and clear understanding of your product or service, customers, company’s needs and business goals our digital consultants can hold group interviews with your team members. I will be able to assess the impact and effectiveness of your digital technologies and investigate what your competitors are doing well. I will identify KPIs, targets and metrics in order to measure and evaluate the success of the online strategy, as well as for developing solutions that will create maximum impact to your business goals.

Content Marketing Strategy

Creating a tailored content marketing strategy to meet your specific needs. I am experienced in writing well-crafted copy.

Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy that meets the needs of your target audience. It helps you to stand out from the competition and provides a great resource to your customers and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation.

Developing an effective Content Marketing strategy is the key first step to ensuring that your investment in creating content is going to be effective in increasing customer engagement and ultimately raising conversion rates. I can help you create a structured approach to your content marketing strategy to ensure that you provide content that is relevant and interesting to your target audience and that you provide the right content at the right time.