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Paid search – gamble or profitable? Let your data tell you.

The short answer is No. It doesn’t have to be a gamble but for many companies it can be. For many businesses paid…
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Optimising your website? Web analytics can help you avoid expensive mistakes.

Search Engine Optimisation remains one of the most important ways those businesses with a digital presence use to increase the number of visitors…
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Do you have a web measurement framework for your digital marketing?

It’s an observed fact that many digital strategies do not achieve business goals. Why is this? It’s because too many businesses rely on…
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Setting website goals to meet business objectives

People come to your site, they do things and then they leave. Hopefully, a many of them will do things that are valuable…
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Is the home page overrated?

The short answer is No, but… Home pages are where most businesses spend most of their tender loving care; obsessing about all aspects…
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When you are looking too close to home for your visitors

When you are looking too close to home for your visitors You would think that if your service were in a particular geographical…
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Pinterest the power and the potential

Why is Pinterest worth adding to your social media? In this article we will take a closer look at Pinterest. If you don’t…
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Email marketing: Cinderella or Sleeping Beauty Part 2: The power of email

In the second part of the email series we will be looking at the power of email to improve your business by improving…
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Email marketing: Cinderella or Sleeping Beauty

Part 1: Email Marketing – The Opportunity It’s now very common to hear that email marketing is dead or at the very least…
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